Marketing Everywhere
A baseball team that outsells Beyoncé tickets. A German soccer fan who out-marketed his own country's tourism board. Same frameworks you already teach, examples your students haven't seen in a hundred other slide decks.
The gap
Your students are already taking a marketing class. It just doesn't have your name on it. TikTok comments, sneaker drops, creator drama, a water bottle that somehow became a personality.
Finding the example was never the hard part. Turning one into a lesson that survives 50 minutes, ties to a real framework, and doesn't eat your Sunday night. That's the job.
Savannah Bananas
Taylor Swift
Creator economy
World Cup fandom
Buc-ee's
Streaming wars
Category creation
Brand community
Retail as marketing
Fan rituals
Content flywheels
Current events
What it is
Marketing Everywhere turns culture into usable classroom material.
Each brief or kit helps you move from a current example to a real marketing idea your students can discuss, apply, and remember.
Case ideas pulled from brands, creators, sports, and whatever broke the internet this week
Marketing frameworks that connect the example to what's already in your syllabus
Discussion questions that don't die after two answers
Activities your students can't fake their way through in four minutes
Instructor notes so you walk in with a plan, not a hunch
WHO IT'S FOR
Marketing Everywhere is for:
College marketing instructors
Adjuncts and lecturers
Social media instructors
Branding instructors
Consumer behavior instructors
Department chairs
High school business teachers
DECA advisors
If you have ever opened a slide deck and thought, "This example was fresh when Instagram still felt simple," you are in the right place.
Free Case Files
Real culture, broken into a lesson shape you can teach with tomorrow.
Category Creation
How a baseball team became something closer to live entertainment, fan ritual, and a social content machine.
Best-fit courses
Principles of Marketing, Branding, Sports Marketing, Consumer Behavior
Segmentation & Brand Community
How deep audience understanding, fan participation, and narrative consistency can matter more than chasing everyone at once.
Best-fit courses
Branding, Consumer Behavior, Entertainment Marketing, Social Media
Quiet Competence
What happens when a creator builds a massive audience by refusing to act like an influencer at all?
Best-fit courses
Personal Branding, Content Marketing, Consumer Behavior
Legacy Brand Refresh
How a legacy brand leans on nostalgia to feel relevant again without losing what made it familiar.
Best-fit courses
Branding, Consumer Behavior, Advertising
Event Marketing
How a scheduling announcement became a full-blown content event with its own hype cycle.
Best-fit courses
Sports Marketing, Event Marketing, Social Media
Free Teaching Brief
Every brief breaks down one real example — what's happening, why it matters, and how to run it in class in under ten minutes.
Classroom-ready examples, not raw headlines
Discussion prompts with actual direction
Frameworks tied to current culture
Less Sunday-night course-prep panic
Fresh marketing examples, classroom prompts, and teaching ideas for instructors.
No daily inbox takeover. No fake countdown timer. Unsubscribe anytime.
All-Access
The free brief gives you regular teaching ideas. All-Access gives you the full classroom-ready version — every case study kit, fully built, ready to use on day one.
No assembly required. No searching for sources. Just open and teach.
All-Access includes
Full case study kit library
Lesson plans
Classroom activities
Assignment prompts
Discussion questions
Slide outlines
Instructor notes
Student handouts
Source files
New kits as they are released
Join free. Get one useful idea at a time. Build a bank of examples you're not embarrassed to reuse.